Personal Branding in 2024

Personal Branding in 2024

“When you create personal brand, you give yourself the opportunity to be an influencer and change the world.” – Justin Mayo, founder of Red Eye.

Setting a direction

With another new year, a new opportunity to create wonders in life , a new light starts hoovering in the sight. Along with it, brainstorming is done to contemplate what needs to be changed in order to achieve tangible as well as intangible things to sustain in life with utmost confidence.
Things pertaining to health, wealth and work ethics, that would translate in desired success. However, along with it comes a desire to establish name in the society along with boosting of your image or self branding to enhance the image.

the “Why”

Being conscious of how other perceive you is a significant factor that makes you to work on yourself. An understanding and respect from your friends and neighbors puts you in a position where you get an opportunity to change their thought process, mindset and behavior in a way that favors all. The respect that you garner is a mark of what impression you have created, how credible they feel you are and all of these depend on your way of communication to them.

Your qualities that you want to be known for, you bundle it in a package through different activities and allow others to be aware of these, so whenever a requirement arises, you are the one, most sorted out for the job.

the “How”

The advent of social media has given us the leverage, to connect and to communicate with others to grow the awareness circle in the social arena. You can post images and stories about you so others will learn about your passion and your strengths. Story telling gives a pivotal point to enhance one;s image.

To reach to a solution, you have to figure out your objective and based on that objective, set a target audience that would be most helpful in your endevour. Your target Audience is one that finds it self close to you through shared characteristics.
Through response on your posts, you can identify the requirements and subsequently align whatever you have to offer, to satisfy a wider range of people,

Sam was aspiring to be a Police Officer and wanted to make friends who could help him in preparing for the competition. He started to put his questions on “Quora” and started to get responses that facilitated his understanding of the subject.

Linkedin is another powerful platform that allows you to share stories. It lets one to connect with people belonging to similar professional stream. This gives a glimpse of the power of networking. through which one gets enabled to glean information from various resources to reach to the set goal.
Through Posts on Social media, the society gets to know your strengths, your passions and your Goals. This way one is able to showcase his skills to people who are not even directly connected.

These platforms, whether be twitter ( Now X) or facebook, or instagram, becomes a conduit to communication, through which one can enhance the understanding of the market or community. This facilitates the analysis of strengths and weaknesses, that needs to be focused on.

Raising of curiosity quotient is another factor in creating influence among your social media followers of friends in your local community. By allowing them to see a glimpse of what you are planning and how it can be more useful, lets them to think.

Branding as a leader

Being a leader in any field requires lot and lots of Efforts. Taking courageous steps by putting massive hard work is the only way to get ahead of others.
Infosys founder Narayana Murthy suggested that Indian youth should work 70 hours a week to improve the country’s productivity.
In my opinion, the experience and strict hard work ethics of Mr. Murthy is self evident by the goals he has achieved.

When you embark on a leadership journey, you hold trust and responsibilities of your fellow members.